Previously reeling from the demise of the local post office and the loss of the bus route into town, villagers are innovating, expanding and looking for improved services.
No doubt some will still strongly oppose sprawling schemes on their boundaries, but the right developer building a small number of the right kind of homes, and willing to make the right compromises, is being accepted.
George Cardale from Savills, puts it best:
The test of a good edge of village development is that you struggle to differentiate between the old and the new.
See http://www.telegraph.co.uk/finance/property/11904995/The-rise-of-Britains-camouflage-villages.html